Route-to-Market Strategy Development

What is
Route-to-Market Strategy Development?

Every product or service begins life as an idea or concept. The journey to market involves a range of processes and tasks that ensure target customers know about it and can readily access it. In short, a route-to-market strategy is the commercially-driven process of reaching, selling, and transacting in a specific market.

Developing a route-to-market strategy is absolutely essential for almost every imaginable product or service. Whom are you selling to? Who is going to sell it for you? How are you going to let your target audience know about your new product? These are all questions asked by business consultants when developing a strategy.

The Need for
Route-to-Market Strategy Development

How can you sell a product or service to a customer unless you know who they are and what they need? A successful route-to-market strategy does a number of things, including identifying the products or services that will sell in a particular market, identifying the channels that will be used to sell those products, and ascertaining how to deliver value to customers.

A route-to-market strategy can give a new product or service the best possible chance of commercial success. It ensures that the right people get the right messages in the right ways. Without such a strategy, even the most impressive products can fail to find their target audience.